“An irrational fear of carbohydrate” spread by tabloid journalists and ill-informed personal trainers. From a sport nutrition or strength and conditioning perspective, carbohydrate restriction would cost trophies. A low carbohydrate diet would likely have a negative impact on your physique and wellbeing too. Hopefully I don’t need to point out that I’m not talking about […]
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Have you gotten the hang of Facebook Advertising yet? The past few articles have dropped the topic of Custom Audience one way or another. You should have started building your own by now. This guide cannot overemphasise the importance of this element. Accurate and efficient, it will help you serve the right ads to the
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Unfortunately, minor injuries are par for the course in sport and exercise. In my experience, the most common cause of sports-related injuries are running, football (soccer to our American friends) and poor lifting technique, as opposed to “high-risk” activities such as CrossFit or combat sports. Over half of all sports-related injuries are severe enough that
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The world of Facebook Advertising is hyper-specific. You’ve seen this at work in the article for Facebook Audiences. For instance, the social network makes it easy to target users down to specific addresses. It allows you to reach out to people who purchased a product on a mobile phone versus those who did it via
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At the core, the bunch of advertising tools on Facebook is there to help you find new customers. You want quality leads: actual people who will buy your products or services. This is where targeting comes in. Targeting allows you to choose audiences for your ads. It lets you show your ads to those who
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The rise of obesity across the Western world is undeniable. Over the years the blame has shifted from fat to carbohydrate to sugar. But by pointing the finger at a single food group, we are missing the bigger picture. This is a lifestyle issue. A study published in the American Journal of Public Health takes
Following protein digestion, the constituent amino acids pass through the intestinal wall to be transported to the liver (via the Hepatic portal vein). Amino acids not used by the liver then enter the bloodstream, ultimately to be utilised by muscle and other target tissue. Muscle proteins are continually “turning over”. In other words, they are
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Knowing the ins and outs of Facebook advertising is both a challenge and an adventure. It introduces a ton of new things that will also tickle your creative mind. To continue the journey, you’ll have to use your familiarity with Ads Manager in this chapter. You’ll also get acquainted with the Facebook pixel. What Exactly
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\”Good advertising is a happy wedding of words and pictures, not a contest between them.” These were the words of American advertising executive Leo Burnett. He created slogans and mascots that people loved and continue to love. From his description, one can learn that creating an ad is about forming a new relationship between two
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This is an exciting moment. Finally, you are launching your first-ever campaign on Facebook! Before you dive into it, here’s a quick recap of the basics: • A campaign comprises one or more ad sets. At this level, you need to define your marketing objectives such as boosting traffic, raising brand awareness, and generating clicks
Launching Your First Campaign Read More »
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