Marketing

The world of Facebook Advertising is hyper-specific. You’ve seen this at work in the article for Facebook Audiences. For instance, the social network makes it easy to target users down to specific addresses. It allows you to reach out to people who purchased a product on a mobile phone versus those who did it via […]

At the core, the bunch of advertising tools on Facebook is there to help you find new customers. You want quality leads: actual people who will buy your products or services. This is where targeting comes in. Targeting allows you to choose audiences for your ads. It lets you show your ads to those who

Knowing the ins and outs of Facebook advertising is both a challenge and an adventure. It introduces a ton of new things that will also tickle your creative mind. To continue the journey, you’ll have to use your familiarity with Ads Manager in this chapter. You’ll also get acquainted with the Facebook pixel. What Exactly

\”Good advertising is a happy wedding of words and pictures, not a contest between them.” These were the words of American advertising executive Leo Burnett. He created slogans and mascots that people loved and continue to love. From his description, one can learn that creating an ad is about forming a new relationship between two

This is an exciting moment. Finally, you are launching your first-ever campaign on Facebook! Before you dive into it, here’s a quick recap of the basics: • A campaign comprises one or more ad sets. At this level, you need to define your marketing objectives such as boosting traffic, raising brand awareness, and generating clicks