The world of Facebook Advertising is hyper-specific. You’ve seen this at work in the article for Facebook Audiences. For instance, the social network makes it easy to target users down to specific addresses. It allows you to reach out to people who purchased a product on a mobile phone versus those who did it via […]
Serving FB Remarketing Ads Read More »
At the core, the bunch of advertising tools on Facebook is there to help you find new customers. You want quality leads: actual people who will buy your products or services. This is where targeting comes in. Targeting allows you to choose audiences for your ads. It lets you show your ads to those who
Finding a Niche With Facebook Audiences Read More »
Knowing the ins and outs of Facebook advertising is both a challenge and an adventure. It introduces a ton of new things that will also tickle your creative mind. To continue the journey, you’ll have to use your familiarity with Ads Manager in this chapter. You’ll also get acquainted with the Facebook pixel. What Exactly
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\”Good advertising is a happy wedding of words and pictures, not a contest between them.” These were the words of American advertising executive Leo Burnett. He created slogans and mascots that people loved and continue to love. From his description, one can learn that creating an ad is about forming a new relationship between two
Designing Effective Creatives and Copy Read More »
This is an exciting moment. Finally, you are launching your first-ever campaign on Facebook! Before you dive into it, here’s a quick recap of the basics: • A campaign comprises one or more ad sets. At this level, you need to define your marketing objectives such as boosting traffic, raising brand awareness, and generating clicks
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Without a doubt, building trust in your audience is one of the keys to a successful business and with visual content slowing, becoming saturated and harder to reach the audience you want an audio strategy is something to consider seriously. Audio content is personal. When someone hears you speak, they understand your personality and your
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Facebook advertising can seem complicated. It has its own set of rules, processes, and even terms. But rest assured that after reading this guide, you’ll have a better understanding of how it works. In order to create ads, your client or business must have a Facebook Page. Having your own Page is the foundation for
Knowing Facebook Business Manager Basics Read More »
Few important statistics to consider: 85% of all Facebook Videos are watched with the sound off. 39% of consumers are more likely to finish videos with subtitles. Over 9 million of the UK population and 28 Million of the US population are deaf or hard of hearing. That’s a LOT of potential customers. If you’re
Adding Closed Captions to Videos Read More »
Not too long ago, Snapchat was social’s queen of full-screen visual communication. But it didn’t take long before Instagram snatched the throne. In 2016, the year of Snapchat’s reign, Instagram launched Stories. While it remained the top competitor, Snapchat slowed down from 143 million in Q2 to 158 million in Q4. But Instagram just went
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Purporting to be ‘Evidence-based’ without knowing how to read a scientific research paper isn’t cool so here\’s a primer on how you go about doing that and how for many of you your mindset maybe needs to evolve. Scientific papers differ from the everyday texts you\’ll encounter. Unlike a news story or a blog piece,
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